Why Video is Important

There’s a reason Forbes Magazine called 2015 the “Year of Video Marketing.” Video makes an impact by immediately connecting your audience with clear and deliberate messaging. Need further convincing? Here are the hard facts.

It Grabs Attention

How do you gain a competitive edge when the average website visit lasts 15 seconds? How do you stand out on the showroom floor among hundreds of other vendors? Video is the key. On average, consumers spend two minutes longer on a website with video.

It’s a Long-Term Investment

Internet traffic is growing at an incredible scale. In fact, global IP traffic is expected to exceed one zettabyte per year by the end of 2016, according to a 2015 Cisco report.

 

Of all that data, about 80 percent will be video traffic by 2019, up from 64 percent in 2014, the report states. Bottom line: the video market is growing. Your customers are demanding it.

So Why Hire TV Professionals?

Don’t let the bright lights fool you; we’re much more than cameras and editors. Sure, we capture the audience, the keynote speaker, the exciting sounds and sights of the show. But we’re also experts in the meetings industry and we use that knowledge to tell a relevant story to your members that sparks their excitement and keeps them informed.

Couldn’t I Just Shoot a Video on a Smartphone for Much Cheaper?

Absolutely. But you also get what you pay for. Here’s what you need to consider before launching a DIY video project:

 

Equipment Quality
No amount of megapixels can replicate the crisp, professional footage produced by TV professionals.

 

Television Professionals
Our team of videographers and TV producers bring years of network television experience to the table. That directly reflects in the quality of your content and the depth of our interviews and storytelling. We get it right the first time, deliver on deadline and quickly squash any unexpected issues. That saves you time, stress and, ultimately, money.

 

 

Bottom Line

Here’s the bottom line. Consumers can easily discern whether a video was professionally produced and its quality reflects back on your company and brand. Video quality is also going to determine how long viewers watch a video. Your message will never get out if the video is turned off after 15 seconds.

 

CNTV combines the best quality video with compelling editing to create a product that enhances your brand in ways a smartphone never will.

Our Clients & Partners

Professional Retail Store Maintenance Association
Paperboard Packaging Council
The Running Event
Visit Orlando
Healthcare Information and Management Systems Society
Exhibit Designers and Producers Association
Spencer Educational Foundation
American Culinary Federation
National Business Aviation Association
International Carwash Association
Society of Independent Show Organizers
National Investment Center for Seniors Housing & Care
American Sportfishing Association
Association of Equipment Manufacturers
Academy of General Dentistry
American Academy of Ophthalmology
American Association for Respiratory Care
American Coatings Association
American Pet Products Association
American Society for Healthcare Human Resources Administration
American Society of Anesthesiologists
American Society of Hematology
American Wind Energy Association
ASIS International
Association Forum of Chicagoland
Association for Talent Development
Association of Wood Machinery Manufacturers
Auto Care Association
Center for Exhibition Industry Research
PCMA Convene
Exhibitions Mean Business
Girl Scouts of America
Global Business Travel Association
Hospitality Media Group
The Independent Community Bankers of America
IMEX America
International Association of Exhibitions and Events
International Converting Exhibition
Marriott International
National Apartment Association
National Athletic Trainers Association
National Council of University Research Administrators
National School Boards Association
National Shooting Sports Foundation's Shot Show
Orange County Orlando Convention Center
Professional Convention Management Association
The Risk Management Society
Society of Petroleum Engineers
Trade Show Executive's Gold 100 & Fastest 50
Trade Show News Network
U.S. Green Building Council
Women's Foodservice Forum
Workers Compensation Institute