CNTV began in 2007 as the blending of two diverse forces: Marcelo Zolessi’s entrepreneurial spirit and Carrie Ferenac’s expertise in television news. Both recognized video marketing was undergoing explosive growth and they were prepared to be on the forefront. Their audience was right in their backyard; Orlando, Fla., is one of the largest convention hubs in the world.
CNTV quickly took off as Carrie and Marcelo formed relationships in the meetings industry and built a reputation for producing high-quality, engaging broadcast content. One of those relationships was with Bill Peeper, former president of the Orlando/Orange County Convention and Visitors Bureau and co-author of “Managing Destination Marketing Organizations.” Bill joined CNTV as vice president of sales and his expertise to CNTV was pivotal in CNTV’s early successes, along with a reputation for delivering content the same day as the event. The combined effect was a powerhouse of industry savvy and video expertise that’s carried them forward to today.
“CNTV meets a need in a world where organizations must produce more visual marketing if they want to stay relevant,” Carrie says. “Just as importantly, we deliver fast.”
CNTV has experienced tremendous growth since Carrie and Marcelo’s first kitchen table brainstorm, but one thing remains the same: a dedication to quality and a passion for storytelling.
“The sky’s the limit,” Marcelo says. “I can’t wait to see where we go from here.”
Contact Carrie or Marcelo.