Creating audience segments for an event — whether the event is in person, virtual or hybrid — allows your organization to refine your marketing message to appeal to the right crowd. Not all attendees are the same, so understanding who you are marketing to helps you meet your audiences’ needs and create messages that speak directly to them.
As the name suggests, audience segmentation is the practice of dividing up an audience into different segments. These groups are often broken down based on the audience members’ geographic locations, ethnicity, gender, age, income, education, traits and buyer behaviors.
Knowing how to reach the right people is more important than ever, especially with the rise of virtual events. By creating separate segments and tailored messaging, you’ll be able to reach the right audience and deliver engaging, effective marketing messages.
Why Segment Your Virtual Event Audience?
When your organization better understands who your audience is, you’ll be able to craft informed marketing strategies, raise awareness, grow your audience and experience an increase in revenue.
You’ll also be able to more easily identify what works and what doesn’t, allowing you to improve your product and service offerings over time.
Work With a Team of Digital Media and Virtual Event Production Experts
CNTV has a team of dedicated experts who understand how to deliver efficient and engaging digital event services. Since we were founded in 2007, we’ve been partnering with a wide range of industries, providing personalized services for events ranging from trade shows to conventions.
No matter the setting or size of your next event, our team understands how to support you from start to finish and customize our services based on your specific needs and budget. You can count on us to make your next event easy.
Raise Awareness With Our Audience Segmenting Services
At CNTV, we’re here to help you understand your audience segments. When we focus on appealing to your audience’s specific needs, we’ll be better able to assist you with creating messages designed just for them.
Along with increasing your audience, our segmenting services can also help you target both former and new sponsors, helping to further boost your revenue from the event.
Experience a Simple, Seamless Audience Segmentation Process
To ensure your next event is as easy as possible, we’ve designed a simple process that will provide you with support and guidance from start to finish:
- First, you’ll meet our team.
- We’ll begin planning and creating a timeline.
- We’ll prepare for production, tailoring our approach to the format of your event.
- Our team will start production and bring your event to life.
Reach Out Today to Get Started With Our Online Event Audience Segmenting Services
Even though the formats and ways of reaching your audience might have changed, quality analysis and marketing have not. Here at CNTV, we’re excited to help you carry out extraordinary in-person, virtual and hybrid events. Our industry experts will partner with you to help analyze and effectively reach your audience.
Ready to get started? Fill out our online contact form, and our team will be in touch shortly.