FOR IMMEDIATE RELEASE: July 14, 2021
CNTV (Convention News Television)
CNTV Announces Launch of CNTV Marketing
New Division Extends CNTV’s Brand Commitment to Helping Associations, Exhibitions and Events Create Lasting Engagement, Boost Attendance, and Increase Revenue
ORLANDO, Fla., (July 14, 2021) – CNTV, a full-service production company and leader for producing high-quality, engaging content, today announced the launch of CNTV Marketing. This new division is part of CNTV’s continued growth and complements the extensive, innovative, and full-scale event service offerings.
CNTV Marketing represents the organization’s next step in providing a one-stop solution to meet the full roster of client needs with customized products and services.
“CNTV has always been committed to crafting the right solutions to ensure our clients’ strategic goals are met,” said Carrie Ferenac, co-founder and president, CNTV. “Through client feedback, we consistently heard they wished CNTV could also provide marketing strategy and guidance to match the quality products we developed for them. That inspired us to create this new division – to provide a seamless experience that enables clients to connect with their audiences and drive revenue, with one partner.”
To lead this new division, CNTV has hired association marketing professional, Megan Saad. With more than ten years’ experience leading complex marketing campaigns for national and global associations, Saad’s skills balance understanding the goals and needs of the client with providing innovative, budget-conscious solutions. In her most recent role, Saad served as the global director of event marketing for IAAPA, the global association for the attractions industry, where she led the marketing strategy and tactical execution for three global expos on three continents, and the association’s other member events.
“Megan understands CNTV’s value proposition holistically,” said Marcelo Zolessi, co-founder and chief executive officer, CNTV. “Often our award winning content has a shorter lifespan and reach than it should and with Megan on the team we can now help our customers receive an even higher return and level of success from partnering with us.”
CNTV Marketing will be interconnected with CNTV’s core services to help associations and show organizers meet their business objectives. As an extension of the CNTV brand, the division’s team will strategize with clients to create comprehensive marketing plans and programs that meet needs before, during and after an event. Combining CNTV’s experience of providing solutions for virtual, hybrid and in-person events of all sizes, together the divisions will provide complete, seamless marketing support while remaining committed to efficient and dynamic storytelling.
CNTV is a full service production company focusing on the exhibitions and events industry. Founded in 2007, their award-winning team consists of producers, videographers, editors and live streaming experts that create content for in-person, digital and hybrid events. They offer a virtual platform along with production services. CNTV is a proud partner member of IAEE and PCMA, and has been creating content for associations and independent trade show organizers for more than a decade.