Transformation is key.
As face-to-face events return, it will be vital for shows to include a hybrid component to expand their reach and engage more global audiences.
“Video production is everything. We have to figure out how to incorporate that into every aspect of our events. With it, everything is more compelling. It’s focused on storytelling… it delivers more value.”
CNTV president and co-founder Carrie Ferenac sits down with Trade Show Executive magazine for the December cover story to talk about the importance of flexibility, how digital events are giving the meetings & events industry a facelift, and the most important thing for any hybrid event strategy.
You can listen to the full interview below, or read it here.