CNTV’s Super 7 Values

There’s more than meets the eye in video production. A lot goes on behind the scenes that viewers can’t see. It’s teamwork, it’s company culture, and at CNTV, it’s our Super 7 values. 

Article by: Megan Bell, Content Associate


Our values are our secret recipe to success. Paired with talent, skill, and experience, they’re what make our final videos turn out how they do. Our values include efficiency, positivity, integrity, collaboration, accountability, relationships, and perseverance, and they make all the difference.


Value #1: efficiency. Achieving success faster. 

We achieve efficiency by staying organized, planning ahead, and choosing the most productive and timely route to accomplish each and every task. We value efficiency for the benefit of our clients and our own team.


Value #2: positivity. Attitude is everything. 

When working in a fast-paced environment, it’s important to stay positive. It’s inevitable, there are going to be bumps in the road along the way, but how employees handle those obstacles can make all the difference. At CNTV, we stay positive by focusing on problem solving and moving forward. 


Value #3: integrity. There is never a wrong time to do the right thing. 

This means being honest and having strong moral principles. At CNTV, we expect truthfulness from each other and aim to treat each other and our clients fairly. Those with integrity stand up for their values and speak out against unethical behavior. 


Value #4: collaboration. Working together to achieve a win-win. 

We’ve all heard the phrase ‘teamwork makes the dream work’ and it’s certainly true here at CNTV. Our video associates and content team work diligently to create the best possible product for our clients and to keep improving our services.


Value #5: accountability. Take pride in all you do. 

This means taking responsibility for your actions. It means making commitments and following through with them. At CNTV, having accountability promotes trust between our coworkers and with our clients.


Value #6: relationships. Have passion for people. 

If we didn’t have passion for people, we wouldn’t have purpose. At CNTV, we care about each other and we care about you. We care about your satisfaction, your business, and your success, which is why we drive to provide the best possible final products for our clients.


Value #7: perseverance. We make it happen. 

Whether it’s headlines at your annual meeting, or a social media buzz video, we make it happen. We follow through to provide our clients with what they’re looking for. You give us your vision, we’ll make it happen to the best of our ability.


Put our super 7 values together and what do they spell? According to a Scrabble app, they spell E.P.I.C.A.R.P. Have you ever heard of the word “epicarp”? It’s a botanical term that means the outermost layer of a fruit, or the skin of a fruit. In the same way the skin of the fruit encapsulates all the nutritional value inside, CNTV’s Super 7 values envelop all we do. 

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