The Secret to Hosting a Year-Long Show

CNTV interviews Carrie Abernathy, co-founder and president of Association for Women in Events, at Convening Leaders 2016.

PCMA is once again leading the industry by stretching its Convening Leaders brand beyond the influential three-day event in Vancouver. Thanks to its renewed and longstanding partnership with CNTV, PCMA now has enough TV content to engage its customers year-round.

It starts with thoughtful planning. PCMA and CNTV worked together months before 2016 Convening Leaders to balance PCMA’s on-site and year-round content needs.

CNTV created a daily on-site TV program, which also had a major sponsor, to enhance the attendee experience in Vancouver. The team simultaneously gathered content to equip PCMA with material for email marketing, blogs and tease videos to promote educational products.

“Your members want constant communication, and we make it easier to do that,” says Carrie Ferenac, president of CNTV.

PCMA’s trendsetting reputation was also seen in the videos produced by CNTV for this year’s Convening Leaders. These content-rich pieces hone in on specific moments at the show, and drive home key messages through quick interviews with keynote speakers and thought leaders.

The success of these short videos was also due to advance planning. PCMA and CNTV’s collaboration identified trends and interview opportunities, as well as how to distribute the videos through channels like a mobile app, online video player and on the TVs in the room block.

The result was a collection of videos that used short strokes to paint a broad picture of Convening Leaders. These videos take full advantage of CNTV’s background in TV news, which emphasizes compact pieces that demonstrate impact.

If you’re interested in bringing PCMA’s success to your own show, reach out today.

Our Clients & Partners

Emerge Americas
International Legal Technology Association
Plastics Industry Association
SAE International
National Stone, Sand & Gravel Association
North American Veterinary Community
American Association for Respiratory Care
MHI Solutions
National Kitchen and Bath Association
Fastener Fair USA
Transform USA
PCMA Education Conference
Exhibition and Convention Executives Forum
Experient
Automotive Aftermarket Suppliers Association
Professional Retail Store Maintenance Association
Visit Orlando
Exhibit Designers and Producers Association
Spencer Educational Foundation
American Culinary Federation
National Business Aviation Association
International Carwash Association
Society of Independent Show Organizers
National Investment Center for Seniors Housing & Care
American Sportfishing Association
Association of Equipment Manufacturers
Academy of General Dentistry
American Association for Respiratory Care
American Pet Products Association
Production Resource Group
American Society for Healthcare Human Resources Administration
American Society of Anesthesiologists
American Society of Hematology
ASIS International
Association Forum of Chicagoland
Association for Talent Development
Association of Wood Machinery Manufacturers
Auto Care Association
Center for Exhibition Industry Research
PCMA Convene
Exhibitions Mean Business
Girl Scouts of America
Global Business Travel Association
The Independent Community Bankers of America
International Association of Exhibitions and Events
International Converting Exhibition
Marriott International
National Apartment Association
National Athletic Trainers Association
National Council of University Research Administrators
National Shooting Sports Foundation's Shot Show
Orlando Orange County Convention Center
Professional Convention Management Association
The Risk Management Society
Trade Show Executive's Gold 100 & Fastest 50
Trade Show News Network
U.S. Green Building Council
Women's Foodservice Forum
Workers Compensation Institute